The search for Triumph’s most original custom build of 2025 is now underway, as the entries and judging panel for Triumph Originals 2025 is revealed.
Eight teams from around the world have created custom builds for Triumph Originals 2025, a global Modern Classic competition based on the current Triumph Bonneville range. Inspired by the brief ‘Icons of British Originality’, each country has collaborated with locally selected custom builders.
Teams from the USA, Canada, Mexico, Brazil, France, Italy, Thailand and the UK have revealed their unique interpretation of British cultural influence, using a Bonneville model of their choice as the foundation.
THE ENTRIES
EXPERT JUDGES
Four expert judges now begin assessing each entry, and a shortlist of five builds will be announced later this month, when the public will have a chance to vote for their favourite.
Recruited for their knowledge of motorcycle design and custom craftsmanship, each expert will assess how the builds meet their specific criteria – Iconic Style, British Originality, Craftsmanship and Creativity & Innovation.
The judges are: Quique Berna, Co-founder and Creative Director at Tamarit Motorcycles in Spain; Ricardo Pessoa, Founder and Creative Director of Coolnvintage in Portugal; Kengo Kimura, Founder of Heiwa Motorcycle in Japan; and Steve Sargent, Chief Product Officer for Triumph Motorcycles.
Quique Berna from Tamarit Motorcycles will be judging Iconic Style. Tamarit Motorcycles is one of the most internationally recognised brands in the world of custom motorcycles. Since its beginnings in 2011, Quique Berna has been a key figure in Tamarit’s growth, attracting clients in over 25 countries with a clear mission: to create unique motorcycles for unique people. Passionate about classic aesthetics, Quique leads the design team and personally oversees every detail of the builds, working exclusively with Triumph motorcycles.
His approach combines creativity and a deep admiration for the history of British motorcycling, which is reflected in unique and exclusive bikes that respect the essence of the Triumph brand while carrying the unmistakable Tamarit signature. Quique stands out not only for his talent as a designer but also for his business vision and his ability to offer tailored proposals that turn each motorcycle into a truly exclusive and emotional project. Quique Berna is the mastermind behind some of Tamarit’s most iconic motorcycles, such as the Black Dragon, the Gullwing and the Gullwing X.
Quique will be judging the aesthetics of the bike, and how it looks as an overall finished piece of design. He will determine which of the builds are the most iconic and stylish.
Ricardo Pessoa, the founder of Coolnvintage, will be judging British Originality. The Lisbon-based atelier is renowned for transforming classic Land Rovers into functional art pieces defined by craftsmanship and timeless design. Driven by a life-long passion for the Land Rover, Ricardo was first inspired by the simple, honest, utilitarian, timeless appeal of the Series III.
An entrepreneur and awarded photographer, Ricardo is celebrated for his distinctive approach to vintage car restoration and visual storytelling. Beyond the atelier, Ricardo’s work spans fashion campaigns, travel photography, and editorial projects. He is the co-author of the 365, 10 Years, and Portugal books, and served as creative director for the Hot Wheels x Mattel collaboration, further cementing his influence in both the automotive and design worlds.
Ricardo’s lifelong dedication to restoring, enhancing and celebrating the iconic, classic, British Land Rover, makes him the ideal judge for British Originality. He will decide whether each build reflects the theme ‘Icon of British Originality’ in a modern way, assessing each team’s interpretation of the design brief.
Highly sought by the global media for interviews and to attend events Kimura-san recently appeared as a model in the catalogue of Rimowa, a world-famous suitcase manufacturer, as one of Japan’s leading artists. And with the competitive spirit and good sensibility he developed as a super-sportsman during his student days, he is single-mindedly devoted to building motorcycles.
Kengu Kimura will be deciding whether each build meets Triumph’s reputation for exceptional build quality and craftsmanship, assessing the build quality and ‘fit and finish’.
His career with Triumph Motorcycles has taken him to Asia, where he led the build of the first Triumph factory in Thailand, and India, where he pioneered Triumph’s entry into the 400cc segment in partnership with Bajaj. Travelling around the world to create Triumph Racing, Steve has been instrumental in the Moto2 partnership and Triumph’s entry into the motocross and enduro markets for the first time, all driven by an absolute dedication to innovation and pushing the boundaries of engineering and design.
Steve Sargent will be selecting the builds he believes are truly a ‘one-off’, showcasing original and innovative design and build techniques. His focus will be on assessing the technical creativity of the build and judging how each team has struck the balance between art and engineering.
VIEW THE ENTRIES
A dedicated hub on the Triumph website features details and photos of each custom build, so Bonneville and custom fans can begin choosing their favourite ahead of the public vote.
Checkout our dedicated Triumph Motorcycles News page Triumph Motorcycles News/
or head to the official Triumph Motorcycles website triumphmotorcycles.co.uk
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